VU Athletics Secures Multi-Year Deal with adidas and Game One
VINCENNES, Ind. - Vincennes University Athletics is proud to announce a landmark multi-year agreement naming adidas as the official athletic footwear, apparel, and accessory provider and Game One as the exclusive supplier for all intercollegiate sports programs through June 30, 2030.
"We are thrilled to partner with adidas and Game One," said Director of Athletics John Meeks. "This is more than a uniform change — it's a unified identity for all of Trailblazer Athletics. Every team will now compete in a consistent, high-quality look that proudly carries our name and colors, strengthening our brand across every sport. This partnership elevates the student-athlete experience with top-tier gear, improves resources for all programs, and deepens our connection with fans by giving them more ways to show their Trailblazer pride in the same gear worn by our student-athletes."
The agreement streamlines and strengthens the Trailblazer brand across all sports, providing access to high-performance adidas products, simplified ordering, and cost efficiencies. These improvements will allow VU Athletics to reinvest in student-athlete development, facilities, and fan engagement initiatives.
"Partnering with Vincennes University is a tremendous honor," said Pat Weber, President and CEO of Game One. "Our sales and service team appreciates Director of Athletics John Meeks and his administration. We pledge to provide an elevated commitment to Vincennes that will have a positive impact on the student-athlete experience."
Game One is the fastest growing sports equipment, apparel and uniform supplier in the country, serving a loyal customer base of nearly 150 colleges, universities, and conferences nationwide. It is the largest team supplier of adidas in the nation.
"It has been a pleasure to work with John Meeks to initiate this new partnership with adidas and Trailblazer athletics," added Tim McMurray, Vice President of Collegiate Partnerships for Game One. "With the collegiate athletics landscape ever evolving, we strive to be innovative and a changemaker. Our service team is already hard at work assisting the VU coaches and staff."
About adidas
Adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories, committed to being the best sports brand in the world. As a leader in innovation and design, adidas engineers high-performance products to make athletes better, faster, and stronger, while also offering a range of classic, lifestyle, and fashion-forward lines.
About Game One
Game One is a one-stop shop for premium intercollegiate athletic uniforms, apparel, equipment, facility products, and more. From partnerships with teams and organizations to work and dedication with local communities, Game One continually strives to take on every day, season, and competition with excitement and purpose. Focused on an intercollegiate athletics business model that has grown by 33 percent in the past year, Game One continues to expand their sales and service model throughout the nation. For partnership opportunities, please contact Vice President – Collegiate Partnerships Tim McMurray at tim.mcmurray@game-one.com.